Known as the centre of fashion, finance and football, Milan is the home to both Leonardo’s Last Supper and the world’s premier opera house, La Scala. This is Italy at its most fashionable, self-assured and sophisticated, with prestigious museums and art galleries, excellent restaurants, hotels and designer shops.
Milan is the country's industrial and financial heart. It is the capital of Lombardy and the second-largest city and the largest metropolitan area in Italy. It generates approximately 20% of Italy's GDP and is home to more than 8 percent of all businesses in Italy, including three Fortune 500 companies. Since the late 1800s, Milan is an important industrial and manufacturing centre.
Milan is the most affluent area of Northern Italy and offers numerous recruitment opportunities.
Secondary education abroad is growing in popularity among provident local families and is the second biggest branch of business for agencies.
The quality and prestige of these educational institutions are the main considerations why families choose to send their children to study at a boarding school abroad.
Language schools are the top preferred study abroad destination for Northern Italian students. This way, language learning becomes the largest sector of study abroad market in Italy. Students are going abroad for the average period of several weeks, gaining knowledge and competence that turn into a step stone for further studies abroad.
The potential for international student recruitment in Italy keeps growing because of the high number of total students (more than 1.9 million) and a significant international mobility activity (nearly 50,000 outbound students on tertiary level alone). Average TOEFL score of 90 points (as of 2014) also indicates plenty of opportunities, especially for English-speaking programmes and institutions.
I chose ETN Focus Workshops as our gateway to the Italian market, because I discovered that there is a big number of qualified agents that will attend the event and this is a perfect opportunity to meet with them.
I believe this event is a great chance to meet new local agencies and that is would help us place our school on the Italian market.
ETN is an amazing company that helps us connect with our clients and develop our global presence. I am very impressed by the high quality of these two days of the event and by the welcoming atmosphere of the workshop.
I come back for a second time to the ETN Focus Workshops, because I like the format of the agent fair, I like that I have the time to meet people properly and I like the fact that I have the chance to do a presentation.
ETN can really help you reach corners that you would otherwise never reach. Thank you ETN.
PON, INPSIEME & ITACA Focus
Holiday Inn, Naples
Crowne Plaza Berlin